This week I have been thinking Christmas. Whilst the shop is still reasonably quiet I'm trying to get prepared for the Christmas rush, making up stock and prepping materials for personalised items that are made to order. I've been cutting up a lot of cereal boxes ready to make notebooks and stitching the inside pages. I've also been stocking up on materials and some new packaging which will hopefully make it super quick and easy to send out orders.
|I have a LOT of board backed envelopes on my desk!|
Today I am working out what Christmas advertising to apply for. So far I have decided not to do Craftfest, which is a bit of a shame because it is great fun but it is also quite a lot of work to prepare for. I am definitely going to join in with The Crafty Network Christmas album and will apply to the Blog and Buy Sale Christmas Wish List. I can submit five items to both, so just got to make the final decision on which ones to choose! It's hard to decide how much to spend on Christmas advertising. I don't normally pay for much advertising during the year, but I think it's worth putting aside a little bit of a budget for November and December. A lot of my customers find me through Folksy and Etsy search so I should hopefully be pretty busy with those orders, but it's always good to draw in new buyers who don't necessarily think to go to Folksy or Etsy for their shopping.
I'm hoping the Christmas rush doesn't start too soon though, because I still have a lot to organise!